Google Search Console Adds Multimodal Search Reporting
2026-09-28T18:00:27+08:00
AI is rapidly transforming the global digital marketing and search landscape. From website creation and content production to SEO and Generative Engine Optimization (GEO), AI is changing how businesses build digital assets and reach international customers. More companies are integrating AI into their websites, content strategies, and global marketing operations to improve efficiency, strengthen online visibility, and adapt to the evolving search environment.
Google recently expanded Search Console performance reporting with new data related to multimodal search.
The update provides website owners with greater visibility into how users discover content through visual search experiences, including Google Lens, Circle to Search, image uploads and other image-based interactions.
This development reflects a broader change in search behavior. Users are no longer relying exclusively on traditional text-based queries. Images, visual context and AI-powered search experiences are becoming increasingly important ways for people to discover information online.
For global B2B businesses, this means that product images, visual content, structured information and high-quality website content can all contribute to a broader digital presence.
As AI continues to reshape search, businesses need to think beyond traditional keyword optimization and build digital assets that can be understood across different search experiences.