New Feature Launch: Social Media Operations in the AI Website Builder Backend Now Integrated with Pinterest

Fellow exporters, first, a piece of news: The social media management feature in the AI website builder dashboard now officially supports Pinterest. From now on, in addition to the social media channels you already know, you can also manage Pinterest directly in the dashboard and continuously distribute your independent site's content to this highly influential overseas image inspiration platform.

What is Pinterest? A one-sentence explanation

Pinterest is a visual search engine (not purely social), best understood as an overseas image inspiration library, and also a long-term free traffic channel for independent sites.

Many people, on first encountering Pinterest, treat it as just another “overseas social app” — but that is not quite accurate. Users on Pinterest are not scrolling feeds or chatting; they search for and save images with the intent of “I want to find inspiration, find products, find solutions”: decorating a home and looking for living room pairings, planning a wedding and looking for bouquet styles, sourcing and looking for outdoor light designs — in these scenarios, Pinterest is more like a search engine that “answers questions with images”.

For those of us in foreign trade, this is especially important: every image a customer sees on Pinterest could be an entry point to your independent site. And unlike advertising, a Pinterest post can continue to be searched and recommended long after it is published — a rare source of long-term free traffic.

Three core terms every exporter must know

Before you start using Pinterest, get these three terms straight, and the rest is easy.

1. Pin

A Pin is a vertical image / short video, and it can link directly to your independent site; clicking the image takes the customer to your site. Think of it as “a product image with a link”: the customer is drawn in by the image, clicks, and lands directly on your product page. This is Pinterest's core value for foreign trade — the image is the entry point.

2. Board

A Board is a categorized folder, for example “Modern Outdoor Lighting” or “Nordic Furniture”. One account can create multiple Boards and sort related Pins into them. Clear Boards make it easier for customers to browse by theme and for search engines to index by theme. We recommend planning your Boards directly against your independent site's category structure: however you divide things on your website, divide them the same way on Pinterest.

3. Business Account

For foreign trade, you must open a Business Account, and it is free. A personal account can only save Pins; a Business Account gives you analytics, Shopping Pins, and an ads dashboard. Simply put: a personal account is for “browsing”, a Business Account is for “opening a shop” — only a shop gets data reports and Shopping Pins that turn images directly into product entry points, and future paid promotion also requires a Business Account as a foundation.

Which foreign trade categories are the best fit?

Pinterest is a classic “visual decision-making” platform, so categories with strong visual appeal naturally have the advantage. If your products are on the list below, we recommend getting started early (those with an independent site first):

Home décor, lighting, furniture, soft furnishings, gifts, jewelry, kitchenware, gardening, wedding dresses, apparel, building materials, and small appliances.

These categories share one thing in common: before purchasing, customers collect a large amount of image inspiration and repeatedly compare styles and designs. Whoever's content is found first and saved to a customer's inspiration Board enters the customer's shortlist first.

How do you start using it today?

After this update, you can use Pinterest in the social media management section of the AI website builder dashboard. Here are three tips to get started:

1. Open a Business Account first: set up a free Business Account and configure your basic profile;
2. Create Boards by category: following your independent site's category structure, create theme Boards such as “Modern Outdoor Lighting” and “Nordic Furniture” first;
3. Keep posting vertical Pins: select product and scene images to make vertical Pins, attach the corresponding independent site link to each one, and post consistently.

Pinterest is not a sprint but a play of “content compounding”: the longer you post, the more searchable entry points you accumulate. With the new feature just launched, the earlier you start, the sooner you benefit. If you run into any issues using the dashboard, feel free to contact us at any time.