Platform Update: Semrush Competitor Analysis Is Now Integrated

We are pleased to announce that our platform has officially integrated Semrush-powered competitor analysis. Starting now, businesses using our independent-site platform can research and benchmark their competitors directly inside the workspace they already use to manage their global websites — without juggling separate tools or subscriptions.

Semrush is one of the most widely used competitive research suites in the search marketing industry. By bringing its core competitor analysis data into our platform, we are closing a common gap for B2B exporters: teams could build and publish a professional website, but they lacked a structured way to see what competing suppliers rank for, which of their pages attract the most search traffic, and how those positions change over time. That visibility is now built in.

What the Integration Delivers

Competitor keyword comparison. Users can identify the keywords their competitors rank for and compare those keyword sets against their own. This makes it easier to spot keyword gaps — search terms where competitors are visible but your site is not — and to prioritize which topics and product pages to build next.

Top-performing page research. The integration shows which pages of a competitor's website attract the most search traffic. Understanding whether a competitor's visibility comes from product pages, application guides, or blog content helps you decide what type of content deserves investment on your own site.

Traffic trend visibility. Competitor visibility is not static. The traffic trend view shows how a competitor's estimated search traffic develops over time, so you can tell whether a rival is growing its search presence steadily, holding steady, or declining — context that raw ranking numbers alone do not provide.

Why This Matters for B2B Exporters

For manufacturers and trading companies selling to overseas buyers, search visibility is a long-term compounding asset. The companies that win organic traffic are usually the ones that understand their competitive landscape accurately and act on it consistently. With competitor analysis now part of the platform, site owners can ground their content planning, keyword selection, and page optimization decisions in real market data rather than assumptions — and review how the landscape shifts as they publish and optimize.

The integration is designed to fit into the existing workflow: competitor research, keyword comparison, and page-level insights are available alongside the site management and content tools teams already use, so findings can be turned into new pages and improvements without switching between systems.

Availability

The Semrush competitor analysis feature is now available on the platform. Existing users can access it from their site workspace; new customers who would like to see how competitor analysis fits into a complete independent-site solution are welcome to contact our team for an introduction.

We will continue to expand the platform's data and marketing capabilities so that every business we serve can compete globally with better information and better tools.